Paco Underhill

Paco Underhill é o fundador e director executivo da Envirosell, Inc., uma empresa de consultoria e estu dos de mercado que conta entre os seus clientes com empresas como a Saks Fifth Avenue, a Gap, a Walmart, a Estée Lauder e a Starbucks. Underhill é investigador nesta área há mais de 25 anos e é considerado um dos especialistas mundiais de maior renome. Colabora regularmente com The New York Times, London Times, The Wall Street Journal, a National Public Radio e a BBC Radio. A Ciência das Compras foi publicado em mais de 27 idiomas e é o livro sobre retalho mais vendido de sempre.
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Bibliography

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  • English
  • Spanish
  • French

collections

Management Et Organisation

  1. Comprendre Nos Comportements D'Achat (2e Édition)
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Paco Underhill
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