Tales From The Marketplace

Stories Of Revolution, Reinvention And Renewal

by Nigel F. Piercy
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 1999 ‧
81,10€
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Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.

Tales From The Marketplace

Stories Of Revolution, Reinvention And Renewal

by Nigel F. Piercy

Property Description
ISBN: 9780750642651
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 1999
Language: English
Cover: Softcover
Pages: 372
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780750642651