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Tales From The Marketplace

Stories Of Revolution, Reinvention And Renewal

by Nigel F. Piercy
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2017 ‧
270,38€
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Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.

Tales From The Marketplace

Stories Of Revolution, Reinvention And Renewal

by Nigel F. Piercy

Property Description
ISBN: 9781138441002
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2017
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 372
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781138441002