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Market-Led Strategic Change

Transforming The Process Of Going To Market

by Nigel F. Piercy
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2016 ‧
277,13€
193,99€
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This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

Market-Led Strategic Change

Transforming The Process Of Going To Market

by Nigel F. Piercy

Property Description
ISBN: 9780415834261
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2016
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 604
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780415834261