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Strategic Marketing For High Technology Products

An Integrated Approach

by Thomas (Democritus University Of Thrace, Greece.) Fotiadis
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2020 ‧
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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

Strategic Marketing For High Technology Products

An Integrated Approach

by Thomas (Democritus University Of Thrace, Greece.) Fotiadis

Property Description
ISBN: 9780367591113
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2020
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 194
Format: Book
Collection: Routledge Studies In Innovation, Organizations And Technology
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780367591113