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Strategic City Branding

Insights From Asian Cities

by Viriya Taecharungroj
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2025 ‧
75,69€
68,12€
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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Strategic City Branding

Insights From Asian Cities

by Viriya Taecharungroj

Property Description
ISBN: 9781032958989
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 152
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781032958989