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Strategic Alliances And Marketing Partnerships

Gaining Competitive Advantage Through Collaboration And Partnering

by Richard Gibbs e Andrew Humphries
language: english
Publisher: KOGAN PAGE LTD, February of 2009 ‧
54,06€
37,84€
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Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Strategic Alliances And Marketing Partnerships

Gaining Competitive Advantage Through Collaboration And Partnering

by Richard Gibbs e Andrew Humphries

Property Description
ISBN: 9780749454845
Publisher: KOGAN PAGE LTD
Release Date: February of 2009
Language: English
Dimensions: 164 x 240 x 18 mm
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780749454845