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The Competitive Strategy

Techniques For Analyzing Industries And Competitors

by Michael E. Porter
language: english
Publisher: Simon & Schuster, January of 2004 ‧
22,97€
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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.

The Competitive Strategy

Techniques For Analyzing Industries And Competitors

by Michael E. Porter

Property Description
ISBN: 9780743260886
Publisher: Simon & Schuster
Release Date: January of 2004
Language: English
Dimensions: 157 x 237 x 25 mm
Cover: Softcover
Pages: 432
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780743260886

ABOUT THE AUTHOR

Michael E. Porter

Michael E. Porter lecciona na Harvard Business School, onde desenvolveu os cursos de Mestrado em Administração de empresas amplamente aclamados concernentes à estratégia competitiva. Ele é consultor de grandes companhias em todo o mundo e colunista convidado do The Wall Street Journal.

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