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Strategic Advertising Mechanisms
From Copy Strategy To Iconic Brands
Book
eBook
language: english
Publisher:
INTELLECT BOOKS, December of 2021 ‧
see product details
33,80€
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SYNOPSIS
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781789384307 |
| Publisher: | INTELLECT BOOKS |
| Release Date: | December of 2021 |
| Language: | English |
| Dimensions: | 244 x 170 x 14 mm |
| Cover: | Softcover |
| Pages: | 176 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
Books in English > Others |
| EAN: | 9781789384307 |
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