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Strategic Advertising Mechanisms

From Copy Strategy To Iconic Brands

by Jorge David Fernandez Gomez
Book eBook
language: english
Publisher: INTELLECT BOOKS, December of 2021 ‧
33,80€
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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

Strategic Advertising Mechanisms

From Copy Strategy To Iconic Brands

by Jorge David Fernandez Gomez

Property Description
ISBN: 9781789384307
Publisher: INTELLECT BOOKS
Release Date: December of 2021
Language: English
Dimensions: 244 x 170 x 14 mm
Cover: Softcover
Pages: 176
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9781789384307