Capa do artigo Strategic Advertising Mechanisms
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Strategic Advertising Mechanisms eBook

From Copy Strategy To Iconic Brands

by Jorge David Fernandez Gomez
Book eBook
language: english
Publisher: Intellect Books, October of 2021 ‧
26,50€
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Ebook for ADE
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

Strategic Advertising Mechanisms

From Copy Strategy To Iconic Brands

by Jorge David Fernandez Gomez

Property Description
ISBN: 9781789384314
Publisher: Intellect Books
Release Date: October of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
eBooks in English > Management > Advertising
EAN: 9781789384314

JORGE DAVID FERNANDEZ GOMEZ

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