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Sports Sponsorship And Branding

Global Perspectives And Emerging Trends

language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2023 ‧
209,54€
188,59€
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Sports Sponsorship And Branding

Global Perspectives And Emerging Trends

Property Description
ISBN: 9781032603902
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2023
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 317
Format: Book
Collection: World Association For Sport Management Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781032603902

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