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Sports Sponsorship And Branding

Global Perspectives And Emerging Trends

language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2025 ‧
62,18€
55,96€
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Sports Sponsorship And Branding

Global Perspectives And Emerging Trends

Property Description
ISBN: 9781032603919
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 317
Format: Book
Collection: World Association For Sport Management Series
Categories: Books in English > Management > Marketing
EAN: 9781032603919

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