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Sport Marketing In A Global Environment

Strategic Perspectives

language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2024 ‧
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54,74€
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Sport Marketing In A Global Environment

Strategic Perspectives

Property Description
ISBN: 9781032217963
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 284
Format: Book
Collection: World Association For Sport Management Series
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781032217963

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