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Spending Advertising Money In The Digital Age

How To Navigate The Media Flow

by Jim Marshall e Hamish Pringle
language: english
Publisher: KOGAN PAGE LTD, December of 2011 ‧
43,25€
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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

Spending Advertising Money In The Digital Age

How To Navigate The Media Flow

by Jim Marshall e Hamish Pringle

Property Description
ISBN: 9780749463052
Publisher: KOGAN PAGE LTD
Release Date: December of 2011
Language: English
Cover: Softcover
Pages: 336
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780749463052