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Brand Manners
How To Create The Self-Confident Organisation To Live The Brand
language: english
Publisher:
JOHN WILEY & SONS INC, March of 2003 ‧
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SYNOPSIS
This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470856109 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | March of 2003 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 336 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780470856109 |
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