10% OFF

Celebrity Sells

by Hamish Pringle
language: english
Publisher: JOHN WILEY & SONS INC, March of 2004 ‧
32,43€
10% OFF CARD
free shipping
Sell ​​your book
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

Celebrity Sells

by Hamish Pringle

Property Description
ISBN: 9780470868508
Publisher: JOHN WILEY & SONS INC
Release Date: March of 2004
Language: English
Cover: Softcover
Pages: 352
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780470868508