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Shoppernomics

How To Shorten And Focus The Shoppers' Routes To Purchase

by Roddy Mullin e Colin Harper
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2024 ‧
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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde

Shoppernomics

How To Shorten And Focus The Shoppers' Routes To Purchase

by Roddy Mullin e Colin Harper

Property Description
ISBN: 9781032837468
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2024
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 328
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781032837468