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Shoppernomics

How To Shorten And Focus The Shoppers' Routes To Purchase

by Roddy Mullin e Colin Harper
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
209,54€
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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

Shoppernomics

How To Shorten And Focus The Shoppers' Routes To Purchase

by Roddy Mullin e Colin Harper

Property Description
ISBN: 9781472424853
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 330
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781472424853