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Building Social Media Word Of Mouth

by Caroline K. Munoz e Natalie T. Wood
Book eBook
language: english
Publisher: BUSINESS EXPERT PRESS, December of 2022 ‧
39,19€
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Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.

#Share

Building Social Media Word Of Mouth

by Caroline K. Munoz e Natalie T. Wood

Property Description
ISBN: 9781637424148
Publisher: BUSINESS EXPERT PRESS
Release Date: December of 2022
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 218
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781637424148