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Services Marketing: People, Technology, Strategy (Ninth Edition)

People, technology, strategy (9th Edition)

by Jochen Wirtz, Jochen (National University Of Singapore, Singapore) Wirtz, Christopher (.) Lovelock e Christopher Lovelock
language: english
Publisher: World Scientific Publishing Co Inc (USA), October of 2021 ‧
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Services Marketing: People, technology, strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses.

These include:

(1) Instructor's Manual,
(2) Case Teaching Notes,
(3) PowerPoint deck,
(4) Test Bank.

Services Marketing: People, Technology, Strategy (Ninth Edition)

People, technology, strategy (9th Edition)

by Jochen Wirtz, Jochen (National University Of Singapore, Singapore) Wirtz, Christopher (.) Lovelock e Christopher Lovelock

Property Description
ISBN: 9781944659820
Publisher: World Scientific Publishing Co Inc (USA)
Release Date: October of 2021
Language: English
Dimensions: 219 x 281 x 22 mm
Cover: Softcover
Pages: 684
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781944659820

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