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Rethinking Prestige Branding

Secrets Of The Ueber-Brands

by Jp Kuehlwein e Wolfgang Schaefer
language: english
Publisher: KOGAN PAGE LTD, March of 2016 ‧
131,13€
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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

Rethinking Prestige Branding

Secrets Of The Ueber-Brands

by Jp Kuehlwein e Wolfgang Schaefer

Property Description
ISBN: 9780749479220
Publisher: KOGAN PAGE LTD
Release Date: March of 2016
Language: English
Dimensions: 156 x 234 x 16 mm
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Management > Advertising
Books in English > Others
EAN: 9780749479220