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Qualitative Marketing Research

by Kjell Gronhaug, David J. Carson, Audrey Gilmore e Chad Perry
language: english
Publisher: SAGE PUBLICATIONS INC, February of 2001 ‧
91,92€
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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Qualitative Marketing Research

by Kjell Gronhaug, David J. Carson, Audrey Gilmore e Chad Perry

Property Description
ISBN: 9780761963660
Publisher: SAGE PUBLICATIONS INC
Release Date: February of 2001
Language: English
Dimensions: 155 x 233 x 26 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780761963660