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Services Marketing And Management

by Audrey Gilmore
language: english
Publisher: SAGE PUBLICATIONS INC, May of 2003 ‧
89,21€
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Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.

Services Marketing And Management

by Audrey Gilmore

Property Description
ISBN: 9780761941583
Publisher: SAGE PUBLICATIONS INC
Release Date: May of 2003
Language: English
Cover: Softcover
Pages: 216
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780761941583