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Services Marketing And Management

by Audrey Gilmore
language: english
Publisher: SAGE PUBLICATIONS INC, May of 2003 ‧
266,32€
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Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.

Services Marketing And Management

by Audrey Gilmore

Property Description
ISBN: 9780761941576
Publisher: SAGE PUBLICATIONS INC
Release Date: May of 2003
Language: English
Cover: Hardcover
Pages: 216
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780761941576