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Psychology Of The Consumer And Its Development

An Introduction

by Robert C. Webb
language: english
Publisher: Springer Science+Business Media, June of 1999 ‧
148,70€
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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Psychology Of The Consumer And Its Development

An Introduction

by Robert C. Webb

Property Description
ISBN: 9780306460739
Publisher: Springer Science+Business Media
Release Date: June of 1999
Language: English
Cover: Hardcover
Pages: 362
Format: Book
Collection: The Springer Series In Adult Development And Aging
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780306460739