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Psychology Of The Consumer And Its Development

An Introduction

by Robert C. Webb
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., October of 2012 ‧
148,70€
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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Psychology Of The Consumer And Its Development

An Introduction

by Robert C. Webb

Property Description
ISBN: 9781461371588
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: October of 2012
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 362
Format: Book
Collection: The Springer Series In Adult Development And Aging
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781461371588