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Product Strategy And Management

by Michael J. Baker, Susan Hart e Michael Baker
language: english
Publisher: Pearson Education Limited, April of 2007 ‧
109,49€
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Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

Product Strategy And Management

by Michael J. Baker, Susan Hart e Michael Baker

Property Description
ISBN: 9780273694502
Publisher: Pearson Education Limited
Release Date: April of 2007
Language: English
Dimensions: 189 x 246 x 25 mm
Cover: Softcover
Pages: 560
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780273694502