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The Marketing Manual

by Michael Baker
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2017 ‧
175,74€
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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?

The Marketing Manual

by Michael Baker

Property Description
ISBN: 9781138440999
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2017
Language: English
Dimensions: 191 x 248 x 20 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9781138440999