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Industrial Innovation

Technology, Policy, Diffusion

by Michael J. Baker
language: english
Publisher: Palgrave Macmillan, June of 1979 ‧
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These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation.

Industrial Innovation

Technology, Policy, Diffusion

by Michael J. Baker

Property Description
ISBN: 9780333238509
Publisher: Palgrave Macmillan
Release Date: June of 1979
Language: English
Cover: Hardcover
Pages: 464
Format: Book
Categories: Books in English > Engineering > General Engineering
EAN: 9780333238509

ABOUT THE AUTHOR

Michael J. Baker

Michael J. Baker é professor emérito de Marketing na University of Strathclyde Business School, professor especial na Nottingham University Business School e Presidente da Academia de Marketing.

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BY THE AUTHOR