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Product Policy And Brand Management
Text And Cases
language: english
Publisher:
PHI LEARNING, February of 2021 ‧
see product details
SYNOPSIS
Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789389347500 |
| Publisher: | PHI LEARNING |
| Release Date: | February of 2021 |
| Language: | English |
| Dimensions: | 242 x 161 x 22 mm |
| Cover: | Softcover |
| Pages: | 391 |
| Format: | Book |
| Collection: | Advanced Nursing Procedures |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9789389347500 |
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