Capa do artigo Product Policy And Brand Management Text And Cases

Product Policy And Brand Management Text And Cases

by A.K. Chitale e Ravi Gupta
language: english
Publisher: PHI LEARNING, June of 2016 ‧
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Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power of branding, positioning of brands, repositioning and pricing strategy.

Product Policy And Brand Management Text And Cases

by A.K. Chitale e Ravi Gupta

Property Description
ISBN: 9788120352605
Publisher: PHI LEARNING
Release Date: June of 2016
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 320
Format: Book
Collection: Kp - Prague
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9788120352605

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