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Political Marketing:

Theoretical And Strategic Foundations

by Bruce I. Newman, Andrzej Falkowski e Wojciech Cwalina
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2011 ‧
66,23€
52,98€
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This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Political Marketing:

Theoretical And Strategic Foundations

by Bruce I. Newman, Andrzej Falkowski e Wojciech Cwalina

Property Description
ISBN: 9780765629166
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2011
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 352
Format: Book
Categories: Books in English > Politics > Politics in General
EAN: 9780765629166