The Marketing Revolution In Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

by Bruce I. Newman
language: english
Publisher: UNIVERSITY OF TORONTO PRESS, January of 2016 ‧
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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The Marketing Revolution In Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

by Bruce I. Newman

Property Description
ISBN: 9781442647992
Publisher: UNIVERSITY OF TORONTO PRESS
Release Date: January of 2016
Language: English
Dimensions: 159 x 237 x 19 mm
Cover: Hardcover
Pages: 224
Format: Book
Collection: Rotman-Utp Publishing
Categories: Books in English > Politics > Politics in General
EAN: 9781442647992

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