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Planning The Corporate Reputation (Rle Marketing)

by Vic Markham
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
209,54€
146,68€
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Planning The Corporate Reputation (Rle Marketing)

by Vic Markham

Property Description
ISBN: 9781138790834
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 204
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138790834