10% OFF

Place Branding And Marketing From A Policy Perspective

Building Effective Strategies For Places

by Martial Pasquier, Renaud (Universite De Lausanne, Switzerland.) Vuignier e Vincent (Universite Libre De Bruxelles, Belgium.) Mabillard
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2025 ‧
62,18€
55,96€
10% OFF
free shipping
Sell ​​your book
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

Place Branding And Marketing From A Policy Perspective

Building Effective Strategies For Places

by Martial Pasquier, Renaud (Universite De Lausanne, Switzerland.) Vuignier e Vincent (Universite Libre De Bruxelles, Belgium.) Mabillard

Property Description
ISBN: 9781032260358
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 336
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Politics > Public Administration
EAN: 9781032260358

BOOKS FROM THE SAME COLLECTION