Place Branding And Marketing From A Policy Perspective
Building Effective Strategies For Places
language: english
Publisher:
TAYLOR & FRANCIS LTD, December of 2023 ‧
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SYNOPSIS
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032260310 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | December of 2023 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 336 |
| Format: | Book |
| Collection: | Routledge Studies In Marketing |
| Categories: |
Books in English
>
Politics
>
Politics in General
Books in English > Others |
| EAN: | 9781032260310 |
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