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Place Branding And Marketing From A Policy Perspective

Building Effective Strategies For Places

by Martial Pasquier, Renaud (Universite De Lausanne, Switzerland.) Vuignier e Vincent (Universite Libre De Bruxelles, Belgium.) Mabillard
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2023 ‧
209,54€
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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

Place Branding And Marketing From A Policy Perspective

Building Effective Strategies For Places

by Martial Pasquier, Renaud (Universite De Lausanne, Switzerland.) Vuignier e Vincent (Universite Libre De Bruxelles, Belgium.) Mabillard

Property Description
ISBN: 9781032260310
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2023
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 336
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9781032260310

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