10% OFF

Orchestrating Public Opinion

How Music Persuades In Television Political Ads For Us Presidential Campaigns, 1952-2016

by Paul Christiansen
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2025 ‧
62,18€
55,96€
10% OFF
free shipping
Sell ​​your book
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Orchestrating Public Opinion

How Music Persuades In Television Political Ads For Us Presidential Campaigns, 1952-2016

by Paul Christiansen

Property Description
ISBN: 9781041183747
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 276
Format: Book
Categories: Books in English > History > General History
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781041183747