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Orchestrating Public Opinion

How Music Persuades In Television Political Ads For Us Presidential Campaigns, 1952-2016

by Paul Christiansen
language: english
Publisher: AMSTERDAM UNIVERSITY PRESS, December of 2017 ‧
175,74€
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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Orchestrating Public Opinion

How Music Persuades In Television Political Ads For Us Presidential Campaigns, 1952-2016

by Paul Christiansen

Property Description
ISBN: 9789462981881
Publisher: AMSTERDAM UNIVERSITY PRESS
Release Date: December of 2017
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 276
Format: Book
Categories: Books in English > Art > History of Art
EAN: 9789462981881