O Marketing em Portugal
dos anos 60 ao futuro
Publisher:
Prime Books, November of 2017 ‧
see product details
11,55€
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SYNOPSIS
Nos seus primórdios, o marketing limitava-se a apoiar as vendas, através da promoção e da publicidade, passando progressivamente a ocupar um lugar superior na estratégia empresarial e na relação com o mercado. Em Portugal, como tem evoluído esta "nova" ciência, desde o seu início nos anos 60, até à atualidade? Quais as estratégias vencedoras? E as marcas de sucesso? A partir da história de mais de 60 anos faz-se a ponte para o futuro, com propostas de reflexão e tentativas de resposta.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789896553388 |
| Publisher: | Prime Books |
| Release Date: | November of 2017 |
| Language: | Portuguese |
| Dimensions: | 164 x 234 x 18 mm |
| Cover: | Softcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in Portuguese
>
Management
>
Marketing
|
| EAN: | 9789896553388 |
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