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New Consumer Culture In China

The Flower Market And New Everyday Consumption

by Xi (Tsinghua University, China) Liu
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2021 ‧
209,54€
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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

New Consumer Culture In China

The Flower Market And New Everyday Consumption

by Xi (Tsinghua University, China) Liu

Property Description
ISBN: 9780367235178
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 116
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9780367235178