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Consumer Culture In Transition

Aesthetic Consumption In China'S New Middle Class

by Xi (Tsinghua University, China) Liu, Gaoxiang (Tsinghua University, China) Xu e Guilin (Tsinghua University, China) Liu
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2025 ‧
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This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.

Consumer Culture In Transition

Aesthetic Consumption In China'S New Middle Class

by Xi (Tsinghua University, China) Liu, Gaoxiang (Tsinghua University, China) Xu e Guilin (Tsinghua University, China) Liu

Property Description
ISBN: 9781032594347
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 178
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781032594347

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