Navigating Brand Activism

by Jag Sheth e Can Uslay
Publisher: TAYLOR & FRANCIS LTD, July of 2025 ‧
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In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.

Navigating Brand Activism

by Jag Sheth e Can Uslay

Property Description
ISBN: 9781032974408
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2025
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 304
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781032974408