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Modeling Markets

Tools For Analyzing Marketing Phenomena And Improving Decision Making

by Tammo H.A. Bijmolt, Peter S.H. Leeflang, Koen H. Pauwels e Jaap E. Wieringa
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., November of 2014 ‧
175,73€
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

Modeling Markets

Tools For Analyzing Marketing Phenomena And Improving Decision Making

by Tammo H.A. Bijmolt, Peter S.H. Leeflang, Koen H. Pauwels e Jaap E. Wieringa

Property Description
ISBN: 9781493920853
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: November of 2014
Language: English
Cover: Hardcover
Pages: 408
Format: Book
Collection: International Series In Quantitative Marketing
Categories: Books in English > Others
EAN: 9781493920853