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Creating Value With Data Analytics In Marketing
Mastering Data Science
language: english
Publisher:
TAYLOR & FRANCIS LTD, November of 2021 ‧
see product details
SYNOPSIS
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780367819798 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | November of 2021 |
| Language: | English |
| Dimensions: | 245 x 173 x 20 mm |
| Cover: | Softcover |
| Pages: | 314 |
| Format: | Book |
| Collection: | Mastering Business Analytics |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780367819798 |
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