10% OFF

Marketing Without Advertising

Brand Preference And Consumer Choice In Cuba

by Joseph (West Liberty University, Usa) Scarpaci e Emilio Morales
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2016 ‧
79,75€
10% OFF CARD
free shipping
Sell ​​your book
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Marketing Without Advertising

Brand Preference And Consumer Choice In Cuba

by Joseph (West Liberty University, Usa) Scarpaci e Emilio Morales

Property Description
ISBN: 9781138212701
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2016
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 230
Format: Book
Collection: Routledge Advances In Management And Business Studies
Categories: Books in English > Management > Marketing
EAN: 9781138212701