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Brand Preference And Consumer Choice In Cuba

by Joseph (West Liberty University, Usa) Scarpaci e Emilio Morales
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2011 ‧
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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Marketing Without Advertising

Brand Preference And Consumer Choice In Cuba

by Joseph (West Liberty University, Usa) Scarpaci e Emilio Morales

Property Description
ISBN: 9780415896986
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2011
Language: English
Cover: Hardcover
Pages: 252
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9780415896986