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Marketing Theory

Foundations, Controversy, Strategy, And Resource-Advantage Theory

by Shelby D. Hunt
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2010 ‧
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Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

Marketing Theory

Foundations, Controversy, Strategy, And Resource-Advantage Theory

by Shelby D. Hunt

Property Description
ISBN: 9780765623638
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2010
Language: English
Dimensions: 187 x 261 x 33 mm
Cover: Hardcover
Pages: 512
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780765623638