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Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity
For Reason, Realism, Truth And Objectivity
language: english
Publisher:
TAYLOR & FRANCIS LTD, March of 2003 ‧
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317,69€
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SYNOPSIS
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780765609311 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | March of 2003 |
| Language: | English |
| Dimensions: | 183 x 230 x 28 mm |
| Cover: | Hardcover |
| Pages: | 360 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780765609311 |
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