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Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity

For Reason, Realism, Truth And Objectivity

by Shelby D. Hunt
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2003 ‧
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This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.

Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity

For Reason, Realism, Truth And Objectivity

by Shelby D. Hunt

Property Description
ISBN: 9780765609311
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2003
Language: English
Dimensions: 183 x 230 x 28 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780765609311