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Marketing (Rle Marketing)

The Management Way

by Arnold K. Weinstein
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
209,54€
167,63€
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Marketing (Rle Marketing)

The Management Way

by Arnold K. Weinstein

Property Description
ISBN: 9781138794054
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 230
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138794054