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Lateral Marketing
New Techniques For Finding Breakthrough Ideas
language: english
Publisher:
JOHN WILEY & SONS INC, September of 2003 ‧
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SYNOPSIS
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471455165 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | September of 2003 |
| Language: | English |
| Dimensions: | 164 x 236 x 26 mm |
| Cover: | Hardcover |
| Pages: | 224 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780471455165 |
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